With over half of all global ecommerce sales occurring on marketplaces, more and more brands are ensuring they have a marketplace presence. The sheer volume of sales being done on marketplaces is compelling brands to participate or scale their presence and fulfill orders more efficiently.
Due to recent online growth, worldwide consumer products distributor Ultimate Products needed to automate its direct to customer fulfillment processes.
Following a strong performance across its online platforms in 2019, the Oldham-based business wanted to streamline the pack and despatch processes of its consumer orders, to increase efficiencies.
As an international brand house, Ultimate Products manages a range of consumer goods brands spanning across 12 product divisions including household names; Salter, Beldray, Progress and Intempo.
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Our business has seen profitable growth over recent years. Value-led consumer goods for the home continue to perform strongly across a broad range of channels, including online marketplaces. Historically we have been very reliant on manual processes and as order volumes grow this poses an operational challenge, especially during peak periods.
The implementation of Breathe Technologies software has enabled us to scale our operations to meet these peak demands when necessary. The software has been vital in removing unnecessary complexity and making more efficient use of warehouse resources.
There is no doubt that increasing volumes in a supply chain challenge for all online retailers at the moment due to changes in shopping behaviours. Implementing Breathe to simplify our order fulfilment processes has resulted in a 50% substantial increase in our operational speed. I feel extremely confident that this will continue to help us to grow our business and meet customer demand and expectations.
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Ultimate Products required a flexible solution that would enable the business to eliminate time consuming manual processes from its fulfilment operations.
Ultimate Products has taken advantage of our Breathe Out smart dispatch software consisting of:
Breathe Pack, a flexible and smart warehouse packing software platform, enables the adoption of automated software ecommerce fulfilment at Ultimate Products’ Heron Mill distribution facility. The software product reduces risk of errors and has improved packing productivity, by assigning order priorities and redesigning complex paperwork processes.
Ultimate Products invested in its order despatch procedures with the implementation of Breathe Carry, which has improved the accuracy, speed and traceability of delivery operations via carrier integration for international shipments for Hermes, Yodel and Amazon. The software also now integrates into the business’ marketplaces including; Channel Advisor and Amazon, managing fulfillment and providing real-time data to manage tracking information and stock levels.
A more flexible platform allowing the business to be more responsive to changes in consumer demands.
Maximising staff during peak times alongside increasing capacity in packing operations.