Are you inspiring consumer loyalty?
What do consumers want? Having previously commissioned research to identify the top challenges facing internet retailers, we thought it would be interesting to explore the other side of the story – to understand whether internet retailers are meeting consumer expectations.
As consumers, we’ve relied on internet retail over the past year more than ever before, and as online spending shows no signs of slowing, now is a crucial time to better understand buying behaviours and changing expectations. We surveyed 1,500 consumers to identify their pain points throughout the online shopping process and found, perhaps unsurprisingly, that 64% have increased the amount they buy online since the beginning of the pandemic, with almost a quarter (24%) spending £100 more.
Here’s a summary of our key findings and what learnings we can take.
What do you think?
Are you forecasting correctly accurately to ensure your supply chain, distribution and logistics are able to cope with these increasing volumes? Have you got the right technology in place to reduce errors?
We’d love to hear your thoughts on the findings in this recent survey or if you have further questions on how automation can help streamline your operations, we’d welcome the opportunity to discuss how we can support your business.