Outbound Ecommerce packing solution
“While we remain committed to delivering a brilliant customer shopping experience, we’re also seeing our e-commerce business move from strength-to-strength. Investment into warehouse automation will ensure we’re keeping up with the increasing demands of our online business.”
Gill Smith, Managing Director, The Perfume Shop
The Perfume Shop, one of the UK’s leading perfume retailers, needed to automate and optimise their manual packing processes to handle growing online orders and store deliveries efficiently in a highly competitive market.
Key objectives were to future-proof distribution to consistently meet delivery promises, accelerate commitment to reducing environmental impact and achieve a clear ROI and strengthen competitive advantage through exceptional service.
An integrated order fulfilment system that includes sophisticated product routing including value add services such as engraving and personalisation.
Intelligent carton erection/closing systems allow for multiple tray sizes and Breathe Technologies product identification and labelling systems include dangerous goods compliance.
The system is optimised and managed through Orquestr8, Breathe’s proprietary software system.
Within one year of implementation The Perfume Shop have seen:
1. A 49% increase in 5-star Trust Pilot reviews, highlighting improved customer experience
2. A 40% reduction in packaging materials
3. 75,000+ orders processed in 4 days, Black Friday 2024
4. A 3 x increase in order processing speed